
How Smart DTC Brands Turn First-Time Buyers Into Lifelong Customers
For most DTC brands, the game plan looks something like this: launch products, drive traffic, convert new customers, and repeat. But the smartest brands—the ones that grow profitably and sustainably—know that what happens after the first purchase matters just as much as getting the sale in the first place. The key? Customer Lifetime Value (LTV).… Continue reading How Smart DTC Brands Turn First-Time Buyers Into Lifelong Customers