At Aventus, we believe your success is our success and we support our clients at any point in the process of running your business whether it be branding, back office items, or scaling. Aventus talent is what makes us unique and differentiates our services from others. We have demonstrated over and over again how our talent has increased profits and growth for our clients. Below is a strategic plan that was implemented and executed for a top company.

A leading national CBD Company faced challenges regarding the effectiveness of its customer contact strategy. Throughout 2018, they relied on an email retargeting campaign to prioritize marketing communications to high-value customers. But this approach was soon abandoned, as it found customers were calling in more frequently to confirm the price points, and their existing agents were unable and unaware of how to speak intelligently about the brand, CBD, and nuanced price points offered to customers across a suite of CBD products. The firm moved its customer contact to Aventus. As an alternative, a CLV-based strategy was considered for engaging customers. In this regard, the following business challenges were identified:

  • Which customers to select for targeting?
  • Is there a way to better engage with the customer via the phone?
  • How can the selected customers be nurtured in order to increase future profitability?

The solution:
Using data pertaining to Aventus’ CBD focused clients, a customer lifetime value (CLV) management framework was proposed and implemented in two stages. In the first stage, several training models were developed to generate best practices for implementation. In the second stage, a field study was conducted based on the conversions from the models developed in the first stage. The CLV management framework is intended to guide the marketing activity directed towards customers each month.

How it works:
Stage 1 of the CLV framework comprised of the following 4 phases.

Phase I
Defined, and developed a model to measure phone conversions for each customer

Phase II
Conducted a prediction exercise to compare the performance of agent’s rank ordered based on the traditionally used metrics with that of CBD campaigns.

Phase III
To maximize CLV, an optimal contact strategy was developed to allocate communication resources (i.e., agent availability, email, and direct mail) to each customer.

Phase IV
Propensity models were built for each product category to identify the product to feature in addition to the CLV measure which helps to select the customers for targeting, and the optimization process which suggests the contact strategy.

The impact
The results revealed that, on average, the revenue from the customers who were able to quickly connect with an Aventus Agent could be closed at a high frequency and improve the CLV of their customer base as a whole.

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The online marketplace has opened up new ways to trade, technology gives customers new ways to shop and spend, and merchants need new ways to approach their consumers. It’s naive at best to think a cookie cutter approach to customer contact will work for eCommerce merchants. In short, you need to rethink how you engage your customers.

Home Services

You’re a small business with big dreams. Put your best foot forward when entering the marketplace with a team of professional assistants managing your calendar and keeping the pipeline of new customers open. Our team makes sure every call that comes in is answered in the most effective way to grow your business.


You know the meaning of good service. Aventus seamlessly integrates with any FOH POS system. Let us handle the order placing so your team can better serve your in-house guests.

Health Care

Any health professional’s office has too much important work to do to be tethered to a phone line all day. Whether in dental, optometry, general practice, Aventus will provide a highly trained group of receptionists who will provide your patients and clients with a personalized, timely and empathetic experience.


From private insurance to corporate banking our team can adapt to the needs of your firm to ensure client queries are fielded timely and accurately.

Real Estate

Keep your leads organized with a remote personal assistant. You’ll be able to better serve your existing client base knowing all your messages and memos will be neatly waiting for you when you’re back in the office.

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